Let’s be honest, with so much going on in our personal and professional lives, it may seem unrealistic to add more responsibility by joining a club or organization. However, when you look at benefits of joining, getting involved may actually start to swing in your favor.
Since most organizations are volunteer-based, it’s likely that all participants have a similar “tug” for their attention: a full-time job, spouse, children friends, exercise and other commitments. That’s why many organizations offer flexibility in both the number of “required” activities and when those events are help. Even with scheduling challenges, there are some major business benefits to joining an outside organization.
Stretch Your Wings
It’s easy to get comfortable in your daily routine, possibly only interacting with your family, immediate co-workers and local barista. When you join an outside organization, you’re forced to put yourself out there and meet new people in different lines of work. This gives you a chance to build a name for yourself and your company, increasing your potential for new business.
Build Your Network
Take advantage of this new pool of contacts. Try to talk with someone new at every event and, when it’s appropriate, give out your contact information. If you’re part of the same organization, there’s a good chance that you have similar goals, ideals or beliefs. This connection could be the reason they ask to do business with your company over another.
Strengthen Your Reputation
When customers know that your company participates in non-profit work, they tend to more highly regard you and your company’s values. A report by Marketing Science Institute states that community outreach can help increase customers’ trust in B2B relationships.
Increase Employee Morale
According to a Golin Harris study, when a company is involved in the community, their employees tend to have more trust and pride in their employer and are also more willing to recommend that company as a good place to work. Many companies will even pay for employees to participate in outside organizations because they understand the positive impact it can have on the company.
Do Good to Feel Good
For you, not just your company, feeling connected to causes “bigger” than yourself and that can help a larger group of people – locally or nationally – makes a difference. When you’ve had a bad day at the office or a project has been extended (yet again), helping others can put things into perspective and take your mind off your to-do list…at least for a while. So, before you brush off the idea of joining a new club or organization, think about the major benefits it can have for you — both personally and professionally.